“We live in a ‘reputation economy’ where Google has become the new background check. If you are looking for investors, clients, partners, talent, or a corporate board position, People will google you… And you are who Google says you are”
What to do?
DEFINE YOUR PERSONAL BRAND ESSENCE
UPGRADE YOUR LINKEDIN PRESENCE
– Rewrite your summary, experiences…
– Publish the stories on platforms Google likes
– Link the stories to your Linkedin profile
SHARING AND SEEDING
– Adjust existing content for online viewing
– Publish and seed the content online
– Link the content to your Linkedin
– Make sure all content is found when people Google you
Cleve Langton – CoolBrandsPeople – Board Positioning – Competitive Reputation – New York
Cleve Langton – CoolBrands People – Brodeur – MavenMagnet –
Tags: Cleve, Langton, Cleve Langton, Madison Ave., New Business Lessons, CoolBrands, CoolBrandsPeople, Board Positioning, Competitive Reputation
Cleve Langton 